The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
FCB / New York
1242
2
Rethink / Toronto
927
3
McCann New York
904.50
4
Marcel / Paris
891
5
TBWA\Media Arts Lab / Los Angeles
832.50
6
FCB / Chicago
579
7
Ogilvy PR / New York
480
8
Publicis Conseil / Paris
480
9
DENTSU INC. / Tokyo
478.50
10
FCB Canada / Toronto
468
11
SERVICEPLAN GERMANY / Munich
454.50
12
VML / New York
413.50
13
Wieden+Kennedy / Portland
388.50
14
The Monkeys, part of Accenture Song / Sydney
345.50
15
Rethink / New York
279
16
VML Australia
276
17
Ogilvy UK / London
250
18
Grey Colombia / Bogotá
216
19
VML Colombia / Bogotá
216
20
McCann Poland
214.50
21
Ogilvy / Toronto
214.50
22
DM9 / São Paulo
201
23
DAVID / Madrid
199
24
BETC Paris
198
25
DDB / Paris
180
26
Angry Butterfly / Toronto
177
27
Dentsu Creative Canada
156
28
VML Argentina
150
29
GUT / Buenos Aires
148.50
30
Dentsu Creative New York
142
31
Area 23, an IPG Health Company / New York
138
32
M&C Saatchi
138
33
Translation
126
34
Ogilvy / Chicago
118.50
35
Grey Health NY
114
36
INGO / Hamburg
111
37
Ogilvy Honduras
105
38
LePub / Milan
104.25
39
LOLA-MULLENLOWE S.L.U / Madrid
100.50
40
TBWA\HAKUHODO Inc. / Tokyo
97.50
41
Dentsu Creative Chicago
97
42
AlmapBBDO
96
43
HeimatTBWA\ Germany
96
44
Boomerang / Amsterdam
92.25
45
Ogilvy South Africa / Cape Town
91.50
46
Dentsu Creative Argentina
91
47
DAVID / New York
90.50
48
Cheil Spain / Madrid
90
49
Energy BBDO / Chicago
89
50
Accenture Song Brand Denmark A/S / Copenhagen
88
