The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
FCB / New York
972
2
TBWA\Media Arts Lab / Los Angeles
832.50
3
Rethink / Toronto
597
4
Marcel / Paris
573
5
McCann New York
559.50
6
Ogilvy PR / New York
480
7
SERVICEPLAN GERMANY / Munich
454.50
8
VML / New York
413.50
9
FCB / Chicago
399
10
DENTSU INC. / Tokyo
388.50
11
Publicis Conseil / Paris
386.25
12
FCB Canada / Toronto
375
13
Wieden+Kennedy / Portland
298.50
14
VML Australia
273
15
Ogilvy UK / London
205
16
DAVID / Madrid
199
17
BETC Paris
198
18
DM9 / São Paulo
198
19
Rethink / New York
189
20
DDB / Paris
180
21
Angry Butterfly / Toronto
177
22
Ogilvy Toronto / Canada
169.50
23
The Monkeys, part of Accenture Song / Sydney
165.50
24
VML Argentina
150
25
GUT / Buenos Aires
148.50
26
McCann Poland
139.50
27
Grey Colombia / Bogotá
126
28
Translation
126
29
VML Colombia / Bogotá
126
30
Ogilvy / Chicago
118.50
31
Grey Health NY
114
32
Dentsu Creative New York
112
33
INGO / Hamburg
111
34
Ogilvy Honduras
105
35
LOLA-MULLENLOWE S.L.U / Madrid
100.50
36
TBWA\HAKUHODO Inc. / Tokyo
97.50
37
AlmapBBDO
96
38
HeimatTBWA\ Germany
96
39
Ogilvy South Africa / Cape Town
91.50
40
DAVID / New York
90.50
41
Cheil Spain / Madrid
90
42
Accenture Song Brand Denmark A/S / Copenhagen
88
43
The Martin Agency
85.50
44
FCB Brasil / São Paulo
84
45
KMCgroup / Tokyo
82.50
46
Johannes Leonardo / New York
78.75
47
MullenLowe U.S. / New York
78
48
Leo Burnett India / Mumbai
76.50
49
Klick Health / Toronto
75
50
Leo Burnett Germany
75
